Understanding CAN-SPAM and How to Stay Compliant
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Learn how to avoid liability by sending compliant emails and honoring opt-out requests as required by law.By attending this course, you will gain a clear understanding of how to send legal, commercial email messages. You will also learn best practices in creating policies and procedures to ensure CAN-SPAM compliance by your vendors to avoid vicarious liability. The material will provide you with a range of examples to help you identify compliant versus non-compliant commercial email messages. Additionally, the material will provide details on the types of violations and the penalties associated with those violations. Whether you are a business owner, salesperson, or attorney, this course is geared toward educating you on avoiding liability by sending compliant emails and honoring opt-out requests as required by law.
AuthorsKaren S. Hockstad, Dinsmore & Shohl LLP
What Is CAN-SPAM, and What Does It Cover?
• All Commercial Messages Must Comply With CAN-SPAM
• Examples of Commercial Advertising Messages
What Are the Requirements of CAN-SPAM?
• Subject Lines
• Clear and Conspicuous Disclosures
• Contact Information
• Opt-Out Options
• Sexually Explicit Messages
• Monitoring Vendors for CAN-SPAM Compliance
• Forwarded Email Messages
• Cases and Rulings Regarding Vicarious Liability
Deceptive Advertising Issues and FTC and State Compliance
Penalties for Violating CAN-SPAM
Recent Case Law
Questions and Answers