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Product ID: 407845EAU
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Minimizing Credit Card Processing Fees

OnDemand Webinar (88 minutes)

Learn how to avoid hidden fees and control credit card processing costs.Nearly every merchant today must accept credit cards to run a successful business. That said, few merchants, if any, have ever been trained; on how to open a merchant account. Since all merchant account agreements are a minimum of three years, making a mistake in this area of a merchant's business will not only be costly, it will create unnecessary pain for the business owner. This topic will provide vital and enlightening information to help new merchants open a merchant account, and will help merchants who already have a merchant account and are thinking about switching suppliers, looking for ways to decrease costs and to protect themselves from credit card scams.


Niles D. Crum, NDC Payment Solutions


Payment Processing 101 and Definitions

The Transaction Cycle

Why Merchants Should Accept Credit Cards

Tips on Opening a Merchant Account to Avoid Hidden or Costly Fees

• Hidden Costs of Payment Processing

• What to Watch for in Your Merchant Account Agreement

• Tech Support and Customer Service and Why They Are Important

What Solutions/Technology Should Your Business Consider to Control Processing Cost

• Dual Mode Credit Card Terminals

- EMV and Apple® Pay

• POS Systems

• Virtual Terminals; Wireless Terminals

• Smart Phone Solutions

• Lease vs. Purchase

Pricing and How Interchange Works

• Who Makes Money on Your Merchant Account?

• Factors That Drive Interchange Costs

• Components of Credit Card Processing Fees

• How to Determine Real Cost for Accepting Credit Cards

• Managing Processing Costs

- Interchange Plus vs. Tiered Pricing

- How and Why Downgrades Occur

- Best Practices in Downgrade Avoidance; Preventing Charge Backs

How to Reduce Risk and Fraud

• Tips on Card Present Transactions

• Tips on Card Not Present Transactions

• Additional Items to Consider

Becoming PCI Compliant

• What Is PCI; What's Required

• Potential Fines; Real Case Study

Other Payment Solutions to Consider

• Gift and Loyalty Cards

• Check Programs

• Electronic Secure Invoicing

• Recur Pay; Advance Cash