Complying with California's Do Not Track RequirementsLegal Compliance Resource
January 13, 2014 — 872 views
Jerry Brown, the Governor of California, signed into existence a new law pertaining to privacy and has repercussions for every business in the U.S. that operates a website and collects information pertaining to the identity of a person. The law addresses any identifiable information that is collected by a website from a customer and is maintained in an accessible form including information such as home address, first and last names, email address, address including name of the street, city etc., social security numbers, telephone numbers or any other information that helps in the identification of the consumer. The law has already been scheduled to be into effect from January 1, 2014 on.
The Existing Law
The New Law
The law would allow the consumers to learn whether a website honors the Do Not Track policies and they will be able to make an informed decision about using the services provided by the app or the website. The law has been created to provide the consumers with intimation about whether or not their choice of not tracking their information is being honored. The also makes it mandatory for all online services to disclose whether other third parties are collecting information about a consumer's activities online across a range of websites when the consumer makes use of the services provided by a particular website. As per the new obligations any organization, website or online service collecting information about the residents of the State of California regardless of whether operating from within the state needs to comply with the new laws with additional disclosures being provided to the consumers.